US rapper Kanye (YE) West and his wife, Kim Kardashian West, are in Uganda in what is seen as a boost for the country’s tourism.
President Yoweri Museveni recently criticized Uganda’s tourism sector, saying the country was not doing enough to promote the nation’s vast natural attractions.
Kanye and Kim touched down in the country Friday evening in a private jet.
Kanye and his team have already set up a temporary music studio in the wild for next week where he is planning to record a new album.
Kim Kardashian West and the rapper, who recently said he had changed his name to YE, are reportedly vacationing in a luxury safari lodge with a view of the River Nile in northern Uganda.
Ugandan record label Swangz Avenue confirmed they are working with West on his new album “Yandhi”.
In September, President Museveni called upon the tourism ministry and the Uganda Wildlife Authority (UWA) to improve their promotion of Uganda’s tourism potential.
“The promotion of Uganda’s potential in wildlife has been poor. Countries that have nothing to show are getting more tourists than Uganda. The Ministry of Tourism and UWA should bring out the uniqueness of Uganda in their promotion of the tourism sector,” the president said.
Museveni said the country was in need of better packaging of the uniqueness of Uganda.
“We need to systematically work on the roads of the national parks for the tourists to easily access the parks in comfort,” he said.