If you follow either Kenya’s Uhuru Kenyatta or Rwanda’s Paul Kagame,
you will agree that their social media managers are doing a good job.
While Uganda’s President Museveni may have joined social networking
site Twitter, his team needs to do more graphical presentation of the
president’s message.
We don’t want to repeat the fact that Twitter is the prime social
network used by 276 heads of state and government, and foreign
ministers, in 178 countries, representing 92 percent of all United
Nations (UN) member states.
This is according to a report; Twiplomacy, Burson-Marsteller’s leading
global study of how world leaders, governments and international
organizations use social media.
The 2017 edition of the study specifically looked at Twitter.
The study ranks Kenya’s Uhuru Kenyatta, @UKenyatta, as Sub-Saharan
Africa’s most followed leader with 2 million followers, ahead of
Rwanda’s @PaulKagame and Nigerian President Muhammadu Buhari
(@MBuhari), both of whom have more than 1 million followers.
However President Museveni is not doing badly on Twitter, actually the
NRM leader has significantly beefed up his social media by making huge
announcements on Twitter.
Recently, the President used the social networking site to order
Uganda Communications Commission and telecommunication companies to
reinstate simcards that had been switched following the expiry of a
deadline within which every phone user was expected to use their
national identification numbers to register.
As such, the study found that President Museveni is among the top 10
most followed and active African leaders on Twitter while Uganda’s
Ministry of foreign affairs is among the 5 most active and followed
political accounts in Africa.
Out of Africa
Outside Africa, Pope Francis is the most followed world leader on
Twitter with a combined total of 33,716,301 followers on his nine
language accounts, ahead of U.S. President Donald Trump with
30,133,036 followers and Indian Prime Minister Narendra Modi with
30,058,659 followers.